What’s in it for me?

Wednesday, September 23, 2009.

“Raise a Reader” Canwest Raise-a-Reader is a national campaign to generate funds for local literacy programs and increase awareness about the importance of encouraging family literacy. The Raise-a-Reader program has raised $12.7 million for literacy beneficiaries across Canada since it began in 2002. One hundred per cent of the money raised stays in the community it was given to support local programs.

Today is Canwest Raise-a-Reader Day! CanWest newspapers across Canada have published special literacy editions of their local newspapers and volunteers in bright orange t-shirts are standing on street corners across the country handing out free copies in exchange for donations to local literacy initiatives. A handful of change can make a difference.

Andrea’s article, What’s in it for me? The family that reads together… is part of the special literacy coverage.

Filed under: Podcast

2 Comments »

Comment by Heidi Estrin

September 24, 2009 @ 1:59 pm

Totally excellent article, Andrea. Passionately voiced, and should be completely convincing to all readers. I love the “self interested” approach, which I think will have broader appeal than the usual “do the right thing by the kids” approach.

Comment by Stella Papadopoulos

September 24, 2009 @ 8:18 pm

Hello Andrea,
YOur article was from the heart. I read to my kids too, now they’re teens and I still sometimes read to them-but thats always short, and sweet.

I admire the way you broke down all the benefits into short segments, its brilliant. YOu highlighted benefits that are often overlooked. Indeed these days are precious, and golden opportunities to connect with your children.
The subject matters evolve with age, and its wonderful that you brought them up. We forget how our kids still want to hear what we think even though they roll the eyeballs.
Thank you for your contribution, it is heartwarming.

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