Interview with Jason Wells (part 2 of 2)
Last week, in part one of a two-part series, I spoke with Jason Wells, Director of Marketing and Publicity for Harry N. Abrams Inc. about the role and career path of the publicist, the high turnover rate in the industry and the evolution of book marketing and publicity in the digital age.
On this edition of Just One More Book!!, part 2 of my conversation with Jason Wells. This time, we talk about digital marketing and publicity and the future of children’s books in the age of MySpace, Facebook, blogs and podcasts.



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Children’s books are a phenomenal way to share the remarkable stories of real people. It makes you wonder how generations before us managed to enjoy stories exlusively through the oral tradition, without the combined talents of storytellers and artists.
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Writing a great story is about knowing the role you’re taking on as the author, the audience you’re trying to reach and the media you’re using.
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